Wester Caputh: Case Study
wester caputh
Wester Caputh Independent Hostel
 

Wilma and Roy at Wester Caputh Independent Hostel wanted a web site that would provide a lot of information for its visitors.

Developing
this project involved working with Roy and Wilma in order to collect useful and interesting information on local culture, history, fauna, flora, walks, bike routes etc. The amount of information collected was quite large and therefore next stage consisted on selecting, compiling and organizing what we had in the best, most efficient possible way. Moreover, the web site contains an extensive collection of useful links which constitutes an invaluable resource for those traveling throughout Scotland.

Having quite a number of pages, it was essential to find a navigation system that would allow visitors to move from one page to the other in the simplest and quickest way: the drop down structure suggested by Andrea was the perfect solution and it made it possible to organize information in a logical manner without compromising with accessibility and usability.

Given the nature of the business, Wilma and Roy felt it was important to score a high ranking with search engines and required an extensive e-marketing package: the site has achieved very good ranking with the most important search engines, including Google for which, at the time of writing, Wester Caputh site ranks within the top 3 sites under "independent hostels".

Roy and Wilma Henderson
Wester Caputh Independent Hostel
www.westercaputh.co.uk

 
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